At a time in American history when even the most intelligent Black women were expected to become, at most, teachers or nurses, Willie Hobbs Moore broke with societal expectations to become a noted physicist and engineer.
Moore probably is best known for being the first Black woman to earn a Ph.D. in science (physics) in the United States, in 1972. She also is renowned for being an unwavering advocate for getting more Black people into science, technology, engineering, and mathematics. Her achievements have inspired generations of Black students, and women especially, to believe that they could pursue a STEM career.
Moore, who died in her Ann Arbor, Mich., home on 14 March 1994, two months shy of her 60th birthday, is the subject of the new book Willie Hobbs Moore—You’ve Got to Be Excellent! The biography, published by IEEE-USA, is the seventh in the organization’s Famous Women Engineers in History series.
Moore attended the University of Michigan in Ann Arbor, where she earned bachelor’s and master’s degrees in electrical engineering and, in 1972, her barrier-breaking doctorate in physics. In 2013, the University of Michigan Women in Science and Engineering unit created the Willie Hobbs Moore Awards to honor students, staff, and faculty members who “demonstrate excellence promoting equity” in STEM fields. The university held a symposium in 2022 to honor Moore’s work and celebrate the 50th anniversary of her achievement.
Physicist Donnell Walton, former director of the Corning West Technology Center in Silicon Valley and a National Society of Black Physicists board member, praised Moore, saying she indicated that what’s possible is not limited to what’s expected. Walton befriended Moore while he was pursuing his doctorate in applied physics at the university, he says, adding that he admired the strength and perseverance it took for her to thrive in academic and professional arenas where she was the only Black woman.
Despite ingrained social norms that tended to push women and minorities into lower-status occupations, Moore refused to be dissuaded from her career. She conducted physics research at the University of Michigan and held several positions in industry before joining Ford Motor Co. in Dearborn, Mich., in 1977. She became a U.S. expert in Japanese quality systems and engineering design, improving Ford’s production processes. She rose through the ranks at the automaker and served as an executive who oversaw the warranty department within the company’s automobile assembly operation.
An early trailblazer
Moore was born in 1934 in Atlantic City, N.J. According to a Physics Today article that delved into her background, her father was a plumber and her mother worked part time as a hotel chambermaid.
An A student throughout high school, Moore displayed a talent for science and mathematics. She became the first person in her family to earn a college degree.
She began her studies at the Michigan engineering college in 1954—the same year that the U.S. Supreme Court ruled against legally mandated segregation in public schools.
Moore was the only Black female undergraduate in the electrical engineering program. Her academic success makes it clear that being one of one was not an impediment. But race was occasionally an issue. In that same 2022 Physics Today article, Ronald E. Mickens, a physics professor at Clark Atlanta University, told a story about an incident from Moore’s undergraduate days that illustrates the point. One day she encountered the chairman of another engineering college department, and completely unprompted, he told her, “You don’t belong here. Even if you manage to finish, there is no place for you in the professional world you seek.”
“There will always be prejudiced people; you’ve got to be prepared to survive in spite of their attitudes.” —Willie Hobbs Moore
But she persevered, maintaining her standard of excellence in her academic pursuits. She earned a bachelor’s degree in EE in 1958, followed by an EE master’s degree in 1961. She was the first Black woman to earn those degrees at Michigan.
She worked as an engineer at several companies before returning to the university in 1966 to begin working toward a doctorate. She conducted her graduate research under the direction of Samuel Krimm, a noted infrared spectroscopist. Krimm’s work focused on analyzing materials using infrared so he could study their molecular structures. Moore’s dissertation was a theoretical analysis of secondary chlorides for polyvinyl chloride polymers. PVC, a type of plastic, is widely used in construction, health care, and packaging. Moore’s work led to the development of additives that gave PVC pipes greater thermal and mechanical stability and improved their durability.
Moore paid for her doctoral studies by working part time at the university, KMS Industries, and Datamax Corp., all in Ann Arbor. Joining KMS as a systems analyst, she supported the optics design staff and established computer requirements for the optics division. She left KMS in 1968 to become a senior analyst at Datamax. In that role, she headed the analytics group, which evaluated the company’s products.
After earning her Ph.D. in 1972, for the next five years she was a postdoctoral Fellow and lecturer with the university’s Macromolecular Research Center.
She authored more than a dozen papers on protein spectroscopy—the science of analyzing proteins’ structure, composition, and activity by measuring how they interact with electromagnetic radiation. Her work appeared in several prestigious publications including the Journal of Applied Physics, The Journal of Chemical Physics, and the Journal of Molecular Spectroscopy.
Despite a promising career in academia, Moore left to work in industry.
Ford’s quality control queen
Moore joined Ford in 1977 as an assembly engineer. In an interview with The Ann Arbor News, she recalled contending with racial hostility and overt accusations that she was underqualified and had been hired only to fill a quota that was part of the company’s affirmative action program.
She demonstrated her value to the organization and became an expert in Japanese methods of quality engineering and manufacturing, particularly those invented by Genichi Taguchi, a renowned engineer and statistician.
The Taguchi method emphasized continuous improvement, waste reduction, and employee involvement in projects. Moore pushed Ford to use the approach, which led to higher-quality products and better efficiency. The changes proved critical to boosting the company’s competitiveness against Japanese automakers, which had begun to dominate the automobile market in the late 1970s and early 1980s.
Eventually, Moore rose to the company’s executive ranks, overseeing the warranty department of Ford’s assembly operation.
In 1985 Moore co-wrote the book Quality Engineering Products and Process Design Optimization with Yuin Wu, vice president of Taguchi Methods Training at ASI Consulting Group in Bingham Farms, Mich. ASI helps businesses develop strategies for improving productivity, engineering, and product quality. In their book, Moore and Wu wrote, “Philosophically, the Taguchi approach is technology rather than theory. It is inductive rather than deductive. It is an engineering tool. The Taguchi approach is concerned with productivity enhancement and cost-effectiveness.”
Encouraging more Blacks to study STEM
Moore was active in STEM education for minorities, as explored in an article about her published by the American Physical Society. She brought her skills and experience to volunteer activities, intending to produce more STEM professionals who looked like her. She was involved in community science and math programs in Ann Arbor, sponsored by The Links, a service organization for Black women. She also was active with Delta Sigma Theta, a historically Black, service-oriented sorority. She volunteered with the Saturday Academy, a community mentoring program that focuses on developing college-bound students’ life skills. Volunteers also provide subject matter instruction.
She advised minority engineering students: “There will always be prejudiced people; you’ve got to be prepared to survive in spite of their attitudes.” Black students she encountered recall her oft-repeated mantra: “You’ve got to be excellent!”
In a posthumous tribute essay about Moore, Walton recalled befriending her at the Saturday Academy while tutoring middle and high school students in science and mathematics.
“Don Coleman, the former associate provost at Howard University and a good friend of mine,” Walton wrote, “noted that Dr. Hobbs Moore had tutored him when he was an engineering student at the University of Michigan. [Coleman] recalled that she taught the fundamentals and always made him feel as though she was merely reminding him of what he already knew rather than teaching him unfamiliar things.”
Walton recalled how dedicated Moore was to ensuring Black students were prepared to follow in her footsteps. He said she was a mainstay at the Saturday Academy until her 24-year battle with cancer made it impossible for her to continue.
She was posthumously honored with the Bouchet Award at the National Conference of Black Physics Students in 1995. Edward A. Bouchet was the first Black person to earn a Ph.D. in a science (physics) in the United States.
Walton, who said he admired Moore for her determination to light the way for succeeding generations, says the programs that helped him as a young student are no longer being pursued with the fervor they once were.
“Particularly right now,” he told the American Institute of Physics in 2024, “we’re seeing a retrenchment, a backlash against programs and initiatives that deal with the historical underrepresentation of women and other people who we know have a history in the United States of being excluded. And if we don’t have interventions in place, there’s nothing to say that it won’t continue.” In the interview, Walton said he is concerned that instead of there being more STEM professionals like Moore, there might be fewer.
A lasting legacy
Moore’s life is a testament to perseverance, excellence, and the power of mentorship. Her achievements prove that it’s possible to overcome the inertia of low societal expectations and improve the world.
Willie Hobbs Moore—You’ve Got to Be Excellent! Biography is available for free to members. The non-member price is US $2.99
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